With 2019 fast approaching, we decided to reflect on the year and collate some of the data we have built up through the year into a neat infographic!
The statistics shown are comprised from a cross section of our 80 courses which include a mixture of multi-course operators, private members clubs and proprietary owned golf courses.
As a general trend we saw the amount of green fees being booked online increase year over year. We also saw some other interesting trends through 2018:
Quarter 1 we had the Beast from the East, and wet weather to battle.
We had snow in April and then the heatwave hit in May.
In June & July we experienced the World Cup effect.
August was the biggest month of the year, with members being on holiday and the nomad looking for golf. The perfect storm for online green fees!
September we saw a drop off with the kids going back to school, and the resort golf courses’ being availability being taken by residential golfers.
Will we see a December spike for the Christmas period if the weather stays good.
Who knows what 2019 will hold, but one thing is for sure, more people than ever will be using the internet! Did you know virtually all adults aged 16 to 34 years were recent internet users (99%) in 2018, compared with 44% of adults aged 75 years and over.