England Golf have announced the availability of a Covid-19 support fund of up to £10,000 per club to help ‘develop a resilient business strategy and then plan for future sustainability.’ Applications for the grants must be submitted by 31st July 2020 and require clubs to justify how they will spend the funds to strengthen their business.
The fund must be used for future expenditure and clubs will need to show how the money will make an impact to their business and how it will help future sustainability.
Ideas given for expenditure include:
Promotion of membership and playing opportunities to lapsed or current golfers
Ways to keep vulnerable and under-represented groups, including young people, engaged with golf and your club in order to support their retention and wellbeing
Support from appropriate partners and organisations to support the business
Changes to the way services are provided, for example moving onto digital platforms
As an England Golf supplier we can help golf clubs in all of these areas. The key focus of our service is to generate additional revenue through sales (visitors, new members and societies) and reduce costs by operating smarter online. The Revenue Club is fully accredited by Google, Facebook Business & HubSpot (CRM). We operate with 140 golf courses across the UK and are the industry’s biggest online marketing agency.
We can help prepare your application to England Golf and can evidence how the funding would fit their criteria to deliver increases in revenue. From a practical perspective, the funds could be used for but not limited to:
Membership lead generation campaigns on social media channels
A more comprehensive online booking platform
The installation of a new customer relationship management system to process member and society leads more efficiently.
The Covid-19 pandemic has presented some considerable challenges to the industry and an unprecedented demand for golf in recent months. We always evidence the impact and success of our service/digital marketing campaigns in our reporting suite, REPORTS.GOLF.
If you would like to talk about how to make the most of this opportunity, please feel free to get in touch.