With the rise of voice activated speakers such as Alexa, and the undeniable increase in traffic from searching via voice - Siri, Cortana, Google voice search etc. it is likely that soon you will be able to search for tee times in this way. Some experts are predicting a ‘Voice Search Revolution’, which is quickly becoming one of the most important SEO trends in 2018.
Although booking a tee time through voice search isn't possible yet, it is important for golf clubs to consider the implications of more golfers searching by voice when assessing their SEO strategy.
· Use conversational language: Voice search is a more natural way to interact with a search engine and users are more likely to use full sentences and questions as voice commands. Golf Clubs can incorporate conversational language by considering the questions that a golfer might ask. Once you have a list you can work on some digital content to answer these questions. Creating a page of FAQs can be a great voice search tactic.
· Long-tail keywords are longer and more specific phrases that people use to search for information online. These phrases typically consist of four or more words, compared to shorter, high-demand phrases consisting of one or two words. People who use long-tail keywords are potentially more valuable to your business, as they know exactly what they are looking for online. In fact, long-tail keywords convert 2.5 times more frequently. Incorporating them into your digital strategy can help you succeed in voice search, as they better represent how people behave online.
· An estimated 22% of people using voice search are looking for local content and information. Therefore, it is essential to implement local SEO best practices. Firstly, you should claim your Google MyBusiness listing. Optimising your Google MyBusiness profile allows people to find information about your business such as address, telephone number, opening hours and more. Ensuring that your listing is claimed and up to date can increase your chances of appearing in local search results.
· Perhaps one of the most significant digital trends is the continued growth of mobile. As mobile device technology advances, user adoption of digital assistants such as Apple’s Siri also increases. Interestingly, 20% of mobile queries are now made via voice search applications. Therefore, golf clubs should ensure that their website, ad campaigns and any other digital channels are fully optimised for mobile.
In conclusion voice search will undeniably grow at a rapid pace as both user behaviour and technology evolves. Golf clubs who are developing an SEO strategy must optimise it for voice search to ensure they are getting a good amount of exposure through this important digital channel.