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The Revenue Club grows visitor income through the creation and implementation of dynamic pricing strategies and digital marketing for golf clubs.

Our partner golf courses benefit from increased revenue, broader marketing reach and lower costs through better utilisation of their technology, and an improved understanding of their customer data .​

The client remains in control of their pricing and strategy, while we deliver peace of mind that strategic adjustments and digital communications are being carried out regularly by experts.

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Dynamic Pricing

We conduct in depth analysis of the tee sheet, historical performance and online presence. Then, based on the goals of the club we create a detailed visitor strategy. We implement the pricing structures and make adjustments that are in line with the wider visitor and membership objectives.​

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Digital Marketing

A comprehensive marketing plan helps to make the most of the dynamic pricing strategy, including email and social media activity to ensure the club gets maximum exposure. Our methods harness the latest developments in marketing techniques and can include paid digital advertising, lead generation campaigns and targeted search engine marketing.

MARKETING TIPS

Insightful Reporting

All partner clubs have access to REPORTS.GOLF, the largest collection of visitor golf data available in the UK & Ireland. The reporting suite details a vast range of key performance indicators that allow us to closely analyse sales and identify opportunities for growth. Our market leading software enables individual venues to benchmark their performance against other comparable courses.

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Specialist Services

CRM

Our enhanced service provides end to end sales and marketing support, helping course operators get closer to their customer base through improved communication and better sales performance.

Our Hubspot Partner status enables golf courses to improve customer relationships and the lifetime value of each individual.

Design

There’s more to your course than words – so let’s show it.

We know how to show your key asset in its best light, using visual appeal to develop your sales with online and offline graphic design.

Client Success Stories

“The monthly reports provided by the team allow us to examine our business and performance in a way that we’ve never been able to before. It is also enlightening to see how we compare to wider market.”
Dan Lucking, General Manager Pyrford Lakes
“Rob and the rest of the team at The Revenue Club have had a huge effect on increasing our online sales and income in an increasingly digital world. With regular detailed reports and analysis, industry knowledge, benchmarking and targeted marketing campaigns, this has shaped our dynamic pricing strategy to ensure our business is more efficient and profitable.”
Paul Murray, General Manager Altrincham Golf Course
“The Revenue Club have taken our sales process to the next level. Their end to end management of our membership, society and function sales have led to significantly better conversion rates.”
David Harris Redlibbets Golf Club
“Their knowledge and experience in the online tee time market is exceptional, and they know how to make it work for the club and grow our business at the same time. There is real value to their pricing and digital marketing service and I consider them to be an integral part of our team.”
Lionel Levine, Board Member Whitefield Golf Club
“We have worked with them for nearly four years now and are about to have our biggest month of online green fee sales ever! The consistent marketing message and yield management has helped us to maximise sales.”
Matt Bannister, Head Professional Stevenage Golf Centre
“The support The Revenue Club has provided over the past 12 months has been invaluable in so many areas. They have proactively reached out to drive green fee sales and have created targeted campaigns specific. The reports are a great way to assess progress and they have gone over and above to support with our transition to a new club management software and tee booking system. I thank them for all of their efforts and would highly recommend them to every golf club.”
Marc Smith, Director of Golf Cambridge Bar Hill Hotel
“When the committee met with Chris it was clear The Revenue Club’s service could support the golf club in managing this income stream and the results have been great.”
Jane Westley, Secretary Ellesmere Golf Club
“I would highly recommend meeting with them if you want to increase your online green fee business.”
Simon Fitton, Owner Thorpe Wood & Orton Meadows
“After only a few months of working with the team at The Revenue Club we had a considerable increase in our online sales and a noticeable uplift in our overall green fee revenue. We also benefit from their expert knowledge of our booking system and the support that they provide us with on this front.”
James Short, General Manager Ogbourne Downs Golf Club
“After the pandemic, The Revenue Club’s service really came into its own. They look after an important part of our day to day operations and are great to work with on a personal and professional level.”
Mark Allen, Owner The Staffordshire & Perton Park Golf Club
“They helped increase our visibility to the Irish market and online bookings by setting up a booking engine on our website so we could improve our customer experience and spend less time answering phone calls. TJ and Chris provided great customer service and were quick to help with any queries we had during the set-up of our new system. I would have no problem recommending The Revenue Club to anyone who is looking to increase their online bookings”
Patrick Jones, Owner Balheary Par 3 Course
“Ballinrobe Golf Club employed The Revenue Club just as we began to reopen after the COVID-19 lockdown. Initially, we focused on growing our membership base as we were restricted to member-only golf. Once visitor golf was permitted, TRC helped us implement a detailed pricing strategy, and improve our digital marketing to support this. As a result, Ballinrobe GC's Summer online green fee revenue increased by 360% Vs 2019. TRC's knowledge of our booking system and support has been invaluable to our club this year.”
Tommy Fahy, Chairman Ballinrobe Golf Club
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