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Our Journey

The Revenue Club was founded in 2017 with the mission to offer expertise on visitor golf sales to golf courses in the UK & Ireland.

The founding Directors previously held management positions in golf courses and the UK online tee time market prior to setting up The Revenue Club. Our work alongside golf clubs allowed us to identify an opportunity to help courses generate additional revenue by operating smarter online with proactive pricing of green fees and digital marketing activity.

It quickly became apparent that we could make a real impact by combining dynamic pricing and online marketing to help golf courses achieve positive growth in a short space of time, and in 2018 the team doubled in size to help grow the company further.

In 2020 we established a customer base in Ireland and also introduced an enhanced service to become a Certified HubSpot Partner, which allows us to help manage the sales process at golf clubs from initial enquiries to closing sales. The business also invested significantly in REPORTS.GOLF to allow deeper analysis of golf course income and benchmarking, no matter what technology is being used. We are continuing to invest in this to facilitate in depth analysis of visitor sales at the click of a button.

Fast forward to 2021, and the team is made up of eight specialists with two full time marketeers helping to support pricing changes and data analysis undertaken by the rest of the team. The company currently operates alongside 120 venues in the UK and Ireland to ensure they are unleashing the potential of online sales at their golf clubs.

Client Success Stories

“When the committee met with Chris it was clear The Revenue Club’s service could support the golf club in managing this income stream and the results have been great.”
Jane Westley, Secretary Ellesmere Golf Club
“Rob and the rest of the team at The Revenue Club have had a huge effect on increasing our online sales and income in an increasingly digital world. With regular detailed reports and analysis, industry knowledge, benchmarking and targeted marketing campaigns, this has shaped our dynamic pricing strategy to ensure our business is more efficient and profitable.”
Paul Murrray, General Manager Altrincham Golf Course
“I would highly recommend meeting with them if you want to increase your online green fee business.”
Simon Fitton, Owner Thorpe Wood & Orton Meadows
“After only a few months of working with the team at The Revenue Club we had a considerable increase in our online sales and a noticeable uplift in our overall green fee revenue. We also benefit from their expert knowledge of our booking system and the support that they provide us with on this front.”
James Short, General Manager Ogbourne Downs Golf Club
“The Revenue Club have taken our sales process to the next level. Their end to end management of our membership, society and function sales have led to significantly better conversion rates.”
David Harris Redlibbets Golf Club
“The Revenue Club helped increase our online visibility and bookings by setting up a booking engine on our website so we could improve our customer experience and spend less time answering phone calls. TJ and Chris provided great customer service and were quick to help with any queries we had during the set-up of our new system. I would have no problem recommending The Revenue Club to anyone who is looking to increase their online bookings.”
Patrick Jones, Owner Balheary Par 3 Course
“The monthly reports provided by the team allow us to examine our business and performance in a way that we’ve never been able to before. It is also enlightening to see how we compare to wider market.”
Dan Lucking, General Manager Pyrford Golf Club
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