The Revenue Club was founded in 2017 with the mission to offer expertise on visitor golf sales to golf courses in the UK & Ireland.
The founding Directors previously held management positions in golf courses and the UK online tee time market prior to setting up The Revenue Club. Our work alongside golf clubs allowed us to identify an opportunity to help courses generate additional revenue by operating smarter online with proactive pricing of green fees and digital marketing activity.
It quickly became apparent that we could make a real impact by combining dynamic pricing and online marketing to help golf courses achieve positive growth in a short space of time, and in 2018 the team doubled in size to help grow the company further.
In 2020 we established a customer base in Ireland and also introduced an enhanced service to become a Certified HubSpot Partner, which allows us to help manage the sales process at golf clubs from initial enquiries to closing sales. The business also invested significantly in REPORTS.GOLF to allow deeper analysis of golf course income and benchmarking, no matter what technology is being used. We are continuing to invest in this to facilitate in depth analysis of visitor sales at the click of a button.
Fast forward to 2021, and the team is made up of eight specialists with two full time marketeers helping to support pricing changes and data analysis undertaken by the rest of the team. The company currently operates alongside 120 venues in the UK and Ireland to ensure they are unleashing the potential of online sales at their golf clubs.