Swing Shift

Make Every Swing Count For More – Maximise your potential with The Revenue Club’s new innovation – Digital marketing for driving ranges

Our partners achieve stronger revenue growth by expanding their marketing reach and making smarter use of data, technology, and customer insights. By understanding player behaviour and tailoring campaigns, we help venues attract more visitors, increase repeat visits, and maximise spend per customer.

While maximising the revenue generated from your existing audience, we also leverage the gamification provided by systems like Trackman, InRange and TopTracer to attract new customers from the local market who would not otherwise play golf. From hosting bustling events to extended competitions, we will provide a comprehensive roadmap on how to diversify and maximise your revenue throughout the year.

Venues keep full control over their pricing and long-term strategy, while we provide the reassurance that expert-led content, promotions, and communications are delivered consistently and effectively every week to offer the perfect combination of digital marketing for driving ranges.

By combining smart revenue management, targeted digital marketing, and actionable insights, our partner venues unlock new opportunities to boost profitability and stand out in a competitive market.

Dynamic Pricing

We carry out in-depth analysis of historical bay usage, booking patterns, and online visibility. Based on the range’s objectives, we then design a detailed pricing strategy tailored to all customer segments, from members and guests to casual visitors booking online and offline. These pricing structures are implemented directly within the range management software, with weekly adjustments made to ensure they stay aligned with the wider business goals.

Not only does this generate maximum revenue at every point, it allows flexibility to adjust these prices in real-time in accordance with offers, events and surging demand.

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Digital Marketing for Driving Ranges

A comprehensive digital marketing for driving ranges plan ensures the facility gets maximum value from its dynamic pricing strategy. This includes coordinated activity across email, social media, and allows room for real-time offers and events to be marketed on a short turnaround. Our approach leverages the latest AI-driven marketing techniques to boost visibility, footfall, and customer retention. We can also integrate paid digital advertising, lead generation campaigns, and targeted search engine marketing (PPC) to drive additional demand.

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Insightful Reporting

All partner driving ranges receive a detailed monthly performance report that tracks everything from bay usage and website traffic to revenue. Each report applies our proven methodology to optimise the balance between pricing and digital marketing for driving ranges, while highlighting a wide range of key performance indicators. This enables ranges to monitor performance, analyse customer trends, and uncover new opportunities for sustainable growth. Reports are structured to support clear presentation and informed decision-making at management and committee meetings.

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Frequently Asked Questions

How much does it cost?
We charge £245+VAT (€265) per course, per month which enables us to:
- Create and implement dynamic pricing structures determined by demand levels
- Conduct a detailed competitor analysis various times per year to determine where your venue stands against competitors
- Deliver regular pricing adjustments in line with your events, offers and on demand levels.
- Send regular marketing content to your email database.
- Post weekly social media content including reels, videos and boosted content.
- Create an in-depth monthly report housed in REPORTS.GOLF for your benefit, which also forms the basis of our marketing and pricing recommendations
How long is the commitment period?
We ask for a rolling 3 month commitment. There is no ongoing commitment in the first month.
Will you just be driving price down to generate footfall?
No, our partner venues usually see an an increase in average price as a result of the work we do. As part of our dynamic approach, we generally increase the price in high demand areas, and ensure the rates are competitive in periods of low utilisation.
The fixed price model prevalent in the golf sphere prevents growth for many venues, our dynamic pricing model takes into consideration:
- Time of day (peak vs off-peak)
- Day of week (weekends vs weekdays)
- Weather conditions (will people want to be on or off the course?)
- Time of year (Driving Ranges and Simulators see increased usage as demand for on-course play decreases)
- Usage time (offers for longer time/larger groups/more range tokens)
- Demand & availability (number of players searching or spots left)
- Pace to budget (how the venue is performing MTD & YTD)
- Competition (what is the local marketing doing & why)
How much will our revenues increase?
Ultimately it depends on the venue and their goals. If you want to learn more about our work then please check out some of our case studies.
View Case Studies
Could I just do this myself?
Absolutely, combining pricing, digital marketing for driving ranges, then analysing the results isn’t rocket science. The activity needs to be carried out on a regular basis to achieve the desired impact, so if you are short on time or manpower, you can outsource it to our team of specialists. In a budding market full of unknowns, we bring a wealth of knowledge and a proven track record of increasing revenues and business profile. Think of us as your dedicated business growth specialist.
Who do you market to?
Our key focus is to increase your revenue by growing your customer base. Think of us an extension of your team, dedicated to online marketing. As part of the core service, we will:
- Send an email to your visitor database every two weeks. Most venues will have an established consumer base to market to, but it is easy to create one if you have never utilised email marketing.
- We deliver a small amount of paid Meta advertising within the service fee.
- We post 3-4 times across Meta each month.
- As Google and Meta partners we are specialists in designing paid ads that target new customers beyond your existing audience.
- We can create a visitors WhatsApp community with exclusive offers. This does cost an additional £75 p/m.
What channel are you selling through?
Our preference is always to get golfers to book direct through the clubs own technologies. Not only does this ensure you are in control of all pricing, it also means you get to manage your own shop front and achieve greater ROI on the investment in your technology.
Ensuring your venue has full oversight of pricing, marketing and offers is vital to maximising revenue.
Who uploads and manages the rules?
We do, but the venue always has full control over all rates and and recommended changes. We will ask you to define the parameters you are happy for us to work within, alongside any no go zones for times and prices.
You set the goalposts, and we get to work in maximising your revenues within them
Who will create and post the marketing content?
We do!
All of our marketing content is created in-house and tailored specifically to your brand. We work closely with you to establish the right tone of voice and ensure that any video or image assets you have are used effectively. Every piece of content is bespoke, and we make sure your branding is consistent throughout — from font choices to logo placement — so everything feels cohesive.