Putting the spotlight on Brocket Hall
Transforming Golf & Hospitality Revenues with Integrated Sales & Marketing
Brocket Hall is one of the UK’s most prestigious golf and country estates, offering luxury experiences through its championship golf courses, fine dining, events, and accommodations. In 2024, Brocket Hall partnered with The Revenue Club (TRC) to elevate their revenue across multiple streams via digital transformation, dynamic pricing, and omni-channel marketing.
The Challenge
With a premium brand and broad operational scope spanning golf, dining, events, and accommodation, Brocket Hall needed to:
- Consolidate and integrate various systems (IntelligentGolf, Meta, Google, Skiddle, AirBnB, Guestline, Xero, ResDiary, WordPress etc.)
- Generate and capture demand efficiently across digital channels
- Modernise its pricing and sales processes
- Improve internal reporting and analytics to better understand their business and customers
- Drive measurable growth in green fees, memberships, and room bookings
The Solution
The Revenue Club deployed a fully managed, RevOps strategy including:
Systems & Integrations
- Setup and ongoing administration of HubSpot CRM for end to end management of the sales and marketing functions.
- Integration with Intelligent Golf, Google, Meta, and hospitality platforms (Skiddle, ResDiary, AirBnB, etc.)
- Planning the transition from existing systems.
Staff Training & Process Management
- Complete onboarding & setup of a new HubSpot portal
- New employee onboarding on HubSpot (~50 users)
- Process mapping for each new campaign to ensure measurable success
Reporting & Analytics
- Custom dashboards and monthly performance reviews
- Tracking the effectiveness of pricing and marketing campaigns to enable data led decisions on future strategy
Digital Marketing & Design
- Creative asset development: brochures, POS posters, email campaigns, social ads, video editing
- Execution of a variety of Google and Meta ads
Full funnel strategy from awareness to sale to loyalty
Dynamic Pricing & Revenue Strategy
- 400+ pricing rules implemented in Intelligent Golf
- Green fee, membership, and accommodation pricing optimisation
- Monthly benchmarking and adjustments
Results (Jul 2024 – Jun 2025)
| Revenue Stream | Outcome | Key Tactics |
| Green Fees | £592,000 | Dynamic pricing, paid ads, email, tee sheet optimisation |
| Group Golf | £189,000 | Paid ads, email, social |
| Membership | £798,000 (271 deals) | New products launched, digital campaign |
| Venue Sales | £1.86M (93 deals) | Skiddle integration, paid ads |
| Restaurant | 11,446 covers | 39 paid ad bookings, targeted email |
| Accommodation | £235,000 (Dec–Jun) | AirBnB setup, SMS, digital ads |
| Digital Ads | £271,000 (excluding accom.) | 2.3M impressions, 44K interactions, 1,840% ROAS* |
*Total spend: £14,728.23 with record-breaking ROAS across all departments.
Timeline for Future Growth (2025–2026)
The partnership is expanding into new business units and deeper integration including
- Project management of a new website alongside Golf Working
- Review of Golf management systems
- Assistance with the launch of racquets and gymnasium revenue streams
- Ongoing: Testing, refinement, and a 2026 marketing strategy rollout
