Swing Shift

A new innovation from The Revenue Club…

Our driving range clients achieve stronger revenue growth by expanding their marketing reach and making smarter use of data, technology, and customer insights. By understanding player behaviour and tailoring campaigns, we help venues attract more visitors, increase repeat visits, and maximise spend per customer.

Venues keep full control over their pricing and long-term strategy, while we provide the reassurance that expert-led marketing, promotions, and communications are delivered consistently and effectively every week.

By combining smart revenue management, targeted digital marketing, and actionable insights, driving ranges unlock new opportunities to boost profitability and stand out in a competitive market.

Dynamic Pricing
We carry out in-depth analysis of historical bay usage, booking patterns, and online visibility. Based on the range’s objectives, we then design a detailed pricing strategy tailored to all customer segments, from members and guests to casual visitors booking online and offline. These pricing structures are implemented directly within the range management software, with weekly adjustments made to ensure they stay aligned with the wider business goals.
Digital Marketing
A comprehensive marketing plan ensures the driving range gets maximum value from its dynamic pricing strategy. This includes coordinated activity across email, social media, and dedicated WhatsApp groups to keep customers engaged and informed. Our approach leverages the latest AI-driven marketing techniques to boost visibility, footfall, and customer retention. We can also integrate paid digital advertising, lead generation campaigns, and targeted search engine marketing (PPC) to drive additional demand.
Insightful Reporting
All partner driving ranges receive a detailed monthly performance report that tracks everything from bay usage and website traffic to revenue. Each report applies our proven methodology to optimise the balance between pricing and marketing, while highlighting a wide range of key performance indicators. This enables ranges to monitor performance, analyse customer trends, and uncover new opportunities for sustainable growth. Reports are structured to support clear presentation and informed decision-making at management and committee meetings.