Join over 250 golf courses who increase their revenue through dynamic pricing, wider marketing reach, and insightful reporting.

The golf club retains full control over the pricing and strategic direction, while we provide the reassurance that expert-led adjustments and communications are managed consistently and effectively on a weekly basis.

By combining revenue management, expanded marketing reach, alongside data-driven insights, golf clubs unlock new opportunities to increase their profitability.

SEE THE FAQ’S

Dynamic Pricing

We analyse the historical performance of the tee sheet and online presence. Based on the goals of the golf course we create a detailed pricing strategy for all customer types from member guest to online green fees. We implement the pricing structures within the club management software, and make weekly adjustments that are in line with the wider business objectives.

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Digital Marketing

A comprehensive marketing plan helps to make the most of the dynamic pricing strategy. This includes regular email and social media activity to ensure the golf club gets maximum exposure. Our methods harness the latest developments in marketing techniques utilising AI. We can include paid digital advertising, lead generation campaigns and targeted search engine marketing (PPC) to drive additional demand.

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Insightful Reports

All partner golf clubs receive a detailed monthly performance report that tracks everything from website traffic and booking patterns, to revenue and conversion metrics. This is hosted on REPORTS.GOLF, the UK & Ireland’s largest collection of visitor golf data allowing for local and national benchmarking. Each report applies our proven methodology to optimise the balance between pricing and marketing, while highlighting a wide range of key performance indicators. Reports are specifically structured to support discussion and decision-making at board and committee meetings.

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Frequently Asked Questions

How much does it cost?
We charge just £245 + VAT p/m which enables us to:
- Create and implement 3 seasonal pricing structures per year.
- Share a competitor analysis with each Winter & Summer
- Deliver weekly rate adjustments inline with a number of demand based factors, including weather, pace to budget, course condition & more.
- Send fortnightly emails to your visitor database.
- Post weekly social media content including reels, video’s and boosted content.
- Create an in depth monthly report housed in REPORTS.GOLF which is ideal for committee/board reports. Not to mention we base our strategic recommendations off it!
How long is the commitment period?
We ask for a rolling 3 month commitment. There is no ongoing commitment in the first month.
Aren't you just driving the price of golf down?
No, our partner clubs usually always see an an uplift in average price. we generally increase the price in high demand areas while we look closely at price during less desirable times.
Golf clubs using dynamic pricing set flexible tee time rates instead of fixed prices. Our weekly adjustments are:
- Time of day (morning vs afternoon rounds)
- Day of week (weekends vs weekdays)
- Weather conditions (sunny vs rainy forecast)
- Booking window (how far in advance you book)
- Demand & availability (number of players searching or spots left)
- Pace to budget (how the golf club is performing MTD & YTD)
- Competition (what is the local marketing doing & why)
How much will our green fees increase?
It really varies depending on the club. For example, we’ve had golf clubs go from £0 in online green fees per year to over £150,000. We also work with clubs who achieve over £100,000 of green fees in one month!
Ultimately it depends on the club and their goals. If you want to learn more about our work then please check out some of our case studies.
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Could I just do this myself?
Absolutely, combining pricing, marketing then analysing the results isn’t rocket science. But, will you do it consistently week in week out – that is the key to great results. Plus we think £245 p/m is great value, not to mention that we are great to work with and become part of your team. Think of us as your dedicated green fee specialist.