A New Partnership with Golf Club Talk UK

The Revenue Club has officially partnered with the Golf Club Talk UK podcast, a collaboration introduced in the newest episode, 137, by directors Rob Corcoran and Chris Knight. In conversation with host Leighton Walker, they explain how The Revenue Club maximises golf club revenue through three core pillars: pricing, marketing, and reporting. By leveraging a club’s existing technology, the team has helped partners increase average online green fee income from under £40,000 in 2018 to over £120,000 by 2025.

Central to this growth is dynamic pricing, which involves adjusting rates based on demand to increase yield rather than simple discounting or fixed prices. Through detailed utilisation reports, the team identifies spare capacity while ensuring that member tee times remain protected. This proactive approach has consistently resulted in annual rate increases of 6% to 8% for partner clubs.

Beyond pricing, the partnership enhances a club’s digital presence through targeted Meta and Google ads, alongside sophisticated CRM management as a HubSpot Platinum Partner for clubs looking to grow even further once the basics have been optimised. These tools are vital for converting visitor interest into long-term growth of membership, as many new members of golf club come from those who originated as a tee time visitor.

Looking toward 2026, a data-driven strategy is essential to navigate market shifts, such as the impact of the World Cup on traditional playing patterns where real-time optimisations will be key for driving as much revenue as possible.

Listeners are invited to explore the full episode here for insights into AI and tourism trends and further details on all of the aforementioned forms of growth that golf club can experience.