Join over 250 golf courses who increase their revenue through dynamic pricing, wider marketing reach, and insightful reporting.

The golf club retains full control over the pricing and strategic direction, while we provide the reassurance that expert-led golf course revenue management and communications are managed consistently and effectively on a weekly basis.

By combining golf course revenue management and an expanded marketing reach with data-driven insights, golf clubs unlock new opportunities to increase their green fee revenue.

SEE THE FAQ’S

Golf Course Revenue Management

We analyse the historical performance of the tee sheet and online presence. Based on the goals of the golf course we create a detailed pricing strategy for all customer types from member guest to online green fees. We implement the pricing structures within the club management software and make weekly adjustments that are in line with the wider business objectives.

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Digital Marketing

A comprehensive marketing plan helps to make the most of the dynamic pricing strategy. This includes regular email and social media activity to ensure the golf club gets maximum exposure. Our methods harness the latest developments in marketing techniques utilising AI. We can include paid digital advertising, lead generation campaigns and targeted search engine marketing (PPC) to drive additional demand.

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Insightful Reports

All partner golf clubs receive a detailed monthly performance report that tracks everything from website traffic and booking patterns, to revenue and conversion metrics. This is hosted on REPORTS.GOLF, the UK & Ireland’s largest available collection of visitor golf data that also delivers local and national benchmarking. Each report applies our proven methodology to optimise the balance between golf club revenue management and marketing, while highlighting a wide range of key performance indicators. Reports are specifically structured to support discussion and decision-making at board and committee meetings.

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Frequently Asked Questions

How much does it cost?
We charge £250+VAT (€280) per course, per month which enables us to:
- Create and implement 2-3 seasonal pricing structures per year.
- Conduct a detailed competitor analysis each winter & summer
- Deliver weekly rate adjustments inline with a number of demand based factors, including weather, pace to budget, course condition & more.
- Send fortnightly emails to your visitor database.
- Post weekly social media content including reels, video’s and boosted content.
- Create an in depth monthly report housed in REPORTS.GOLF which is ideal for committee/board reports and forms the basis of our pricing and marketing recommendations.
How long is the commitment period?
We ask for a rolling 3 month commitment. There is no ongoing commitment in the first month.
Doesn't revenue management drive the price of golf down?
No, our partner clubs usually see an an increase in average price as a result of the work we do. As part of our dynamic approach, we generally increase the price in high demand areas, and ensure the rates are competitive in periods of low utilisation.
Golf course course revenue management is the use of flexible tee time rates instead of fixed prices. Our weekly adjustments are based on:
- Time of day (morning vs afternoon rounds)
- Day of week (weekends vs weekdays)
- Weather conditions (sunny vs rainy forecast)
- Booking window (how far in advance you book)
- Demand & availability (number of players searching or spots left)
- Pace to budget (how the golf club is performing MTD & YTD)
- Competition (what is the local marketing doing & why)
How much will our green fees increase?
It really varies depending on the club. For example, we’ve had golf clubs go from £0 in online green fees per year to over £150,000. We also work with clubs who achieve over £100,000 of green fees in one month.
Ultimately it depends on the club and their goals. If you want to learn more about our work then please check out some of our case studies.
View Case Studies
Could I just do this myself?
Absolutely, combining pricing, marketing then analysing the results isn’t rocket science. The activity needs to be carried out on a regular basis to achieve the desired impact, so if you are short on time or manpower, you can outsource it to our team of specialists. Plus, we think our monthly fee is great value and is easily covered by the additional revenue we’ll generate, not to mention that we are great to work with and become part of your team. Think of us as your dedicated green fee specialist.
Who do you market to?
Our key focus is to increase your revenue by growing your customer base. Think of us an extension of your team, dedicated to online marketing. As part of the core service, we will:
- Send an email to your visitor database every two weeks. This is usually from historic bookings that have opted in and want to hear from you. Most clubs have over 2,000 contacts opted in, and we can establish one quickly if you haven’t collected customer data in the past.
- We deliver a small amount of paid Meta advertising within the service fee.
- We post 3-4 times across Meta each month.
- As Google and Meta partners we are specialists in designing paid ads that target new customers beyond your existing audience.
- We can create a visitors WhatsApp community with exclusive offers. This does cost an additional £75 p/m.
What channel are you selling through?
Our preference is always to get golfers to book direct through the clubs own booking engine. This aids data collection and helps you achieve a good ROI on the investment in your technology. However, we appreciate the effectiveness of the various channels available including brokers, member guests and offline bookings.
All of this is considered in the pricing structure and business mix.
Who uploads and manages the rules?
We do, but the club always has full control over all rates and and recommended changes. We will ask you to define the parameters you are happy for us to work within, alongside any no go zones for visiting golfers.
The weekly adjustments are within the predefined strategy and we inform you of any dynamic change.
Who will create and post the marketing content?
We do!
All of our marketing content is created in-house and tailored specifically to your brand. We work closely with you to establish the right tone of voice and ensure that any video or image assets you have are used effectively. Every piece of content is bespoke, and we make sure your branding is consistent throughout — from font choices to logo placement — so everything feels cohesive and on-brand.
How will this affect the value of our membership?
Because we often increase the price of green fees during busy or peak periods, the relative value of being a member is perceived to be higher. Members enjoy consistent access and benefits at a time when casual visitors are paying more, which reinforces the sense of membership being excellent value for money. One of the objectives of golf course revenue management is to move visiting golfers into the quieter times, leaving more peak times available for the members to enjoy.

What our course partners say

“Their knowledge and experience in the online tee time market is exceptional, and they know how to make it work for the club and grow our business at the same time. There is real value to their pricing and digital marketing service and I consider them to be an integral part of our team.”

Lionel Levine, Board Member Whitefield Golf Club

“During the time of our partnership and cooperation with The Revenue Club, we have experienced strong growth in our online sales and a marked improvement in overall green fee income. Their experience and guidance helps us to manage a crucial aspect of our daily operations, and their deep understanding of our booking platform, combined with their responsive support has been a real asset to our team. The monthly feedback and quarterly onsite meetings have become an integral part of our operations. The professionalism they show makes them market leaders in what they do and we have no hesitation in continuing our partnership into the future. ”

Gavin Hunt, Golf Manager Powerscourt Golf Club

“We have worked with them for nearly four years now and are about to have our biggest month of online green fee sales ever! The consistent marketing message and yield management has helped us to maximise sales.”

Matt Bannister, Head Professional Stevenage Golf Centre

“The work they have carried out has highlighted further areas of opportunity for us to exploit and continue to develop our visitor business at our growing collection of UK venues. It has been enjoyable working with the team at The Revenue Club and their professional approach to golf club revenue management in our business has proven to be a vital element of next year's strategy, and hopefully beyond. ”

Matt Rollinson, Regional Operations Director The Club Company

“Over the past year, we have collaborated with ‘The Revenue Club’ and have witnessed substantial growth in green fees and web traffic. Scott has consistently provided exceptional communication and updates. We have also implemented social media posts, which have proven effective in driving sales and enhancing our membership figures. We wholeheartedly recommend working with ‘The Revenue Club’.”

Karl Pauline, General Manager Woolton Golf Club

“We have worked with the Revenue Club for nearly three years and it that time we have had a considerable increase in our online sales and a noticeable uplift in our overall green fee revenue. The Revenue Club look after an important part of our day-to-day operations, we benefit from their expert knowledge of our booking system and the support that they provide us with on this front. Scott provides great customer service and is quick to help with any queries we have. I would have no problem recommending TRC.”

Shaun Smith, Secretary Scarborough South Cliff Golf Club

“At Newport Golf Club, we’ve been working with The Revenue Club since the beginning of 2025, using their core service throughout the year. The results have been excellent — we’ve seen strong growth across our social media channels, improved reach and interaction with our online content, and a clear increase in online revenue through golf course revenue management. We have also grown our marketing data base by 1,800 people. The whole process has been smooth and well-managed, with clear reporting, regular communication, and valuable insights that have helped us better understand and grow our digital presence. Jay has been brilliant to work with — always proactive, supportive, and genuinely invested in helping us achieve our goals. Based on this year’s success, we’re now looking to upgrade to The Revenue Club’s CRM offering for 2026, and we’re confident it will help us take our marketing and customer engagement to the next level. I would highly recommend the service to anyone looking make growth in the areas identified above.”

Rhys Morgan, Club Manager Newport Golf Club