Marketing for Golf Clubs & Leisure Venues with The Revenue Club

Tee-to-Green Marketing Strategy

A truly effective marketing campaign doesn’t start at launch, and doesn’t stop when the ads go live. With years of experience in generating bespoke, targeted marketing for golf clubs across the industry and beyond, we deliver real results whatever your target may be.

Our step-by-step process ensures effective management of all Google and Meta ad campaigns from our expert marketing team, with your oversight at each point meaning that your brand identity is reinforced throughout all content.

Creating Your Goals

Determining what you wish to gain from the campaign is vital to ensuring we can create effective advertising
We work with you to define clear and achievable goals for any area of your club from Memberships to Event Hire

Developing Targeting

Ensuring your ad reaches the right audiences is important, that’s why we cover everything from location, interests & look-a-like audiences when developing targeting for your ads.
Whether you are looking to attract business from the local area, or promote your golf club further afield, we will make sure the ad hits the right notes.

Creating Your Assets

A campaign is nothing without rich creative assets, and we develop bespoke assets for your campaign using current images and videos, getting the most out of every asset for your club.
Whether you are looking to attract business from the local area, or promote your golf club further afield, we will make sure the ad hits the right notes.

Launching The Campaign

Once you are happy with your creative assets and targeting, we launch the campaign and results begin coming in straight to your inbox with our integrated functionality, meaning the business comes directly to you.
Whether you are looking to attract business from the local area, or promote your business further afield, we will make sure the ad hits the right notes.

Continuous Optimisation

During the lifespan of your campaign, we continually monitor results and optimise targeting data to ensure that it remains effective.
We don’t just leave your campaign to run and step away, as our expert marketing team ensure day 30 is just as strong as day 1.

Reporting On Your Results

Following the conclusion of the campaign, we send through a personalised dashboard reporting on how your ad performed including metrics such as ROAS (return-on-ad-spend), Cost-per-click, Total Leads/Conversions/Clicks and click-through-rate.
Summarising all of the information in an easy-to-understand format ensures you can share this with anyone in your business with ease.

GET IN TOUCH

Meta Ads

Website traffic and content engagement campaigns – the ideal platform for marketing golf clubs.
Lead Generation for any aspect of the business, linked with automated email to your inbox every time a new lead is generated.
Conversion Advertising set up – this gives us the ability to track purchases that are made direct from our ads.
All of our ads include custom creative specific to the campaign goal.

Google Ads

We use this platform mostly for website traffic, driving customers to your website who have searched for key terms relevant to your business in Google Search.
Google Display Advertising is great for delivering general awareness to your business, with ads showing up on all of Google’s ecosystem of platforms such as Gmail and Youtube.
Similar to Meta we can also track website conversions and purchases through implementing a Google Tag Manager strategy for your business.

How we Conquered the Underground With Golf!

Innovation sits at the core of our work with Get Golfing. Since 2018, The Revenue Club has delivered a complete RevOps solution across 13 venues, combining Golfmanager Club Management software, HubSpot CRM, and multi-channel Google and Meta campaigns. This has helped move bookings online, with 86% of casual green fee sales made digitally, generating £4m+ annually, of which 74% came directly from our ads – a ROAS of over 2,000%.

To innovate further, we introduced an offline campaign on the London Underground, promoting Get Golfing’s points-based flexible membership. Using the simple but powerful “13 venues, 1 membership” message, we showcased the ability for golfers to play any course via the Pacesetter app. The campaign wasn’t designed in isolation: we ran targeted Google Search ads around tube locations, a Meta membership campaign carrying the same slogan, and fed all enquiries into HubSpot to strengthen future retargeting.

The results spoke for themselves: over 3 million impressions, a 101% YoY increase in membership enquiries, 39% growth in traffic to membership pages, and an 80% YoY uplift in April green fee revenue. More than sales, it established Get Golfing as a major player in the golf industry, with a brand presence extending well beyond the fairways.

At The Revenue Club, we continue to innovate by blending technology, integrated marketing for golf clubs, and bold new channels to deliver growth and long-term brand impact.

SEE THE FULL CASE STUDY

“Running one of our most successful marketing channels has never been simpler with The Revenue Club. They are a true partner for us, not just another agency. For a channel so complex, they provide clear concise breakdowns, results and advice. No job is to big or small and it’s a thrill to work with a partner who goes the extra mile without even being asked.”

Lauren Price, Marketing Manager Adventure Leisure