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We coordinate enhanced marketing capabilities with a refined sales process

Using HubSpot’s CRM for golf clubs, our blueprint, strategy & delivery delivers on average:

30x ROAS on Green Fee Campaigns

20x ROAS on Membership Campaigns

10x ROAS on Golf Day & Venue Sales Campaigns

We have defined the use of CRM for golf clubs by implementing HubSpot’s Flywheel model of inbound marketing. We help golf clubs to turn strangers (unaware of your golf club), into prospects (aware of your golf club and interested in your offering), into customers (members, visitors, golf lessons, food & beverage consumers), and finally into promoters who will help introduce more strangers into the flywheel, and so the wheel keeps turning!

HubSpot supplies the engine; we provide the driver. We bridge the gap between software and strategy to deliver your end-to-end sales and marketing execution.

WHY DO YOU NEED CRM?

What can CRM do for your club?

Track website visitors

Right time, right place, right message. Track your contacts journey on your website, and put those insights with in the contact record in HubSpot CRM. Make sure those looking will enquire.

Capture contact details

Build lead capture with forms that connect to your CRM. Then add them to your website or deploy them as standalone pages to start collecting contact info quickly. Everyone who fills out your form will be automatically routed into HubSpot’s Smart CRM, where you can easily enroll them into lead nurture campaigns or route them to your sales team.

Automate follow up emails, SMS & WhatsApp

Automatically send a follow-up messages after a visitor completes your form and easily filter out spam form submissions. Enroll your contacts in advanced lead nurturing campaigns to convert visitors into qualified leads, and qualified leads into customers.

Track calls & manage meetings

Call tracking helps you make calls directly from your browser, consolidate calling intelligence. Plus you can schedule meetings in seconds for show rounds or pre-planned calls to keep deals moving forward.

Optimise your customer journey

Analyse your customer journey data to pinpoint where visitors are ready to convert into members, group golf enquires and beyond. Make sure you can place the right touch points at the moments that matter most.

Segment your data

Manage all of your databases from members, to visitors, to group golf enquiries in one place. Identify and target anonymous website visitors, based on both fit an intent.

Never miss a follow up

Track sales opportunities across all deal stages with deal pipeline software, empowering teams with real-time pipeline visibility. Digitise and manage your sales to-do list.

Manage your pipeline

Guide your deals to close with tools that identify opportunities and risks for you. Let AI analyse your customer interactions to predict deal health, recommend next steps, and identify areas that need attention.

Craft beautiful campaigns

Build marketing campaigns from one AI-powered workspace that unifies, planning, creation and execution. From a simple email campaign to a multi-touch point campaign, HubSpot has you covered.

Social media management

Transform scattered social conversations into meaningful customer relationships with a unified view.

Sales analytics

Analyse and visualise your sales data with sales reporting software — deliver insights and empower your team to optimise strategy and hit targets.

Lean teams. Broken processes. Disconnected systems

These challenges hold golf clubs back, slowing growth and limiting revenue. Our RevOps approach to integrating CRM for golf clubs brings clarity, structure, and automation to your membership and events strategy.

We design and document scalable processes that boost productivity, streamline operations, and maximise the value of your technology. With the right systems, strategy, and support in place, we build a revenue engine where everyone knows their role, follows a unified process, and works together to deliver measurable results — from filling tee sheets and memberships to driving repeat business and F&B sales.

VIEW OUR HubSpot CRM INTRODUCTION SLIDE DECK

Attract, Engage & Delight customers from just £999 p/m

If you’re serious about growth, you need to ensure you have a well-researched marketing and sales strategy.

At The Revenue Club, we specialise in growth by implementing a proven model of CRM for golf clubs. Increase revenue, attract more players, and convert visitors into loyal members. As a trusted HubSpot Platinum Partner with deep golf industry knowledge, our end to end sales and marketing service is designed to deliver results all within the world’s best CRM software.

HubSpot’s flexible hubs and pricing make it easy to start with what you need now, including free plans for basic usage, which gives you the freedom to scale as your revenue grows. We recommend starting with:

Sales Professional Seats for your sales team, helping them to automate busy work.
Core Seats or View-Only (free) for any other users.
Marketing Hub Starter for lead generation, web forms and outbound email marketing.
Additional marketing contacts depending on your database size and data collection efforts.

Read our FAQ’s

Here’s what we do broken down

Revenue Optimisation
- Weekly green fee rate updates
- Winter, shoulder & summer season pricing strategy & setup
- Member utilisation reports highlighting non-playing members
Ongoing Marketing
- Weekly social media posts to boost visibility
- Fortnightly marketing emails
- Two custom email campaigns per month for events or promotions
Lead Generation & Member Growth
- Monthly visitor-to-member deal creation (we assist with data collection) – targeting visitors who play two or more times in a month
- Website forms and CRM-integrated deal workflows
- Automated email responses to all new enquiries
Digital Advertising
- Up to three Meta (Facebook/Instagram) and three Google Ads campaigns managed concurrently
Sales Enablement (via HubSpot CRM)
- Alerts for returning website visitors
- Marketing Qualified Lead (MQL) scoring & sales task creation
- Sales Qualified Lead (SQL) scoring & sales task creation
- Monthly reporting & performance tracking (customised to your KPIs)
Strategic CRM Support to Golf Clubs
- Quarterly half-day on-site strategy and performance review

We are on a mission to bring CRM to golf clubs

Our journey of implementing CRM for golf cubs began on day one of The Revenue Club, we use it ourselves every day. Since then, we’ve assisted over 40 golf courses in enhancing their sales and marketing efforts through HubSpot.

We’re excited to bring CRM to golf clubs and witness firsthand the revenue growth that a strong sales and marketing strategy, coupled with HubSpot CRM can achieve on a weekly basis!

Download our one page guide to Golf club CRM

Grow your Membership, Society & Events Revenue

By using a centralised platform for both sales and marketing efforts, you can track customer interactions across the entire customer journey. Gain deeper insights into your prospects, automate busywork, helping to close more ‘deals’ faster.

Sales analytics & reporting
Sales automation
Email templates & tracking
Pipeline management
Call tracking
Meeting scheduling
Live chat

Automate your sales & sell more in less time!

Often mundane, manual tasks eat in to your calendar or worse slip off the to do list. We can help you to automate contact management, score leads, manage deals in the sales pipeline. A sales automation CRM keeps the sales process moving smoothly.

Download our HubSpot Case Study

“Chris Knight, Cam Tarbet and The Revenue Club team has helped transform the impact of our sales and marketing operations. A seamless implementation of HubSpot included end-user training, process redesign and report building. Not only have their on-going efforts delivered a significant uplift in revenue, it has enabled the in-house team to better define how, why and where campaigns are more successful. The Revenue Club team is a valued partner and I can highly recommend their services.”

Stephen Nelson, Head of Marketing Carr Golf

“Worked with The Revenue Club for multiple years from the initial launch and integration of HubSpot to the onboarding of new staff and constant improvements to our processes, Chris has been a huge part of our success on an individual site basis improving our ability to deliver a clean and effective sales funnel for our reps and customers.”

Joe Drew, Golf Sales Get Golfing

“First class onboarding process provided by the team at TRC The Revenue Club onboarded us (Pitch) to HubSpot in extremely comprehensive fashion. The whole team were attentive and clearly experts on the platform, which made the whole process extremely smooth. From our online sessions through to the in person training day, nothing was ever to much trouble. Since implementation it has transformed the operations of the business. TRC have also gone above and beyond post onboarding, being on hand to help with any issues/questions we have had. Special thanks to Cam and Chris on this front. Can't recommend them enough!”

James Lanigan, Marketing Manager Pitch.

“A Comprehensive One Stop HubSpot Service The Revenue Club walked us through the whole process of setting up and using HubSpot. The process was simple and pain free. Their experienced staff enabled my team to understand the process and new system to maximise our revenue and customer journey experience. I would have no hesitation in recommending TRC. Through HubSpot and their personal service, businesses can monitor and manage their data, customers, email marketing, marketing, revenue and more...”

Henry Alliss, General Manager The Bristol

“I have worked with TRC at two different businesses now and found Cam Tarbet to be an excellent operator. He is personable, professional and very proficient. Cam becomes an extension of our team and is extremely accommodating. Our recent onboarding of HubSpot has gone very well thanks to his alertness to the difficulties of change in an environment that is busy. We are excited at the potential of the system as we develop our teams expertise and analysis of our CRM system.”

Paul Mills, General Manager Nairn Golf Club

“Cam Tarbet, Chris Knight and The Revenue Club team have been absolutely amazing in helping us implement HubSpot for our services. We came to them with something quite niche - our business doesn't fit the typical CRM usage model, they didn't see this as an obstacle. Instead, Chris and Cam worked closely with us to completely tailor the system to everything we needed. Their approach was incredibly thorough and personalised. They took the time to truly understand our specific requirements and challenges, then configured HubSpot in a way that actually works for how we operate. The support throughout the entire process has been invaluable - nothing was ever too much trouble, and they were always available to answer questions and provide guidance, even still now. TRC has been fantastic to work with - professional, responsive, and genuinely invested in our creating our vision. We cannot recommend them highly enough, especially if you have specialised needs that require a tailored approach.”

Kristy Lawrence, Director of Service & Operations KPMS

Frequently Asked Questions

What is sales software?
Sales software includes all the tools you need to improve your sales team’s productivity. It supports the entire sales cycle, from finding potential leads and tracking their progress, to managing and automating the deal flow, and even generating quotes. Additionally, it offers valuable analytics, coaching, and reporting features for managers to onboard and coach reps, analyse strategy, and optimise process.
Rather than using multiple tools to accomplish each of these tasks separately, HubSpot’s CRM for golf clubs enables teams to do all their work under one roof. Save time and energy by using a single tool, rather than splitting up your team’s energy and information across multiple tools or platforms.
What are popular sales software features?
- Contact and lead management organise prospecting activities and propel pipeline growth.
- Email tracking
  and automation let you track engagement in real-time, automate personalised email sequences, and schedule emails for optimal timing.
- Deal and pipeline management let you visualise and manage deals from start to finish, assign tasks, set reminders, and collaborate with team members.
- Sales analytics and reporting let you gain valuable insights into sales performance with dashboards, activity tracking, revenue tracking, and forecasting.
- Document management lets you store and manage sales documents efficiently, allowing easy access and sharing with prospects and team members.
- Sales automation and workflows automate repetitive tasks and let you create custom workflows to improve efficiency in lead segmentation, task assignments, and email sequences.
- Forecasting software gives you a holistic overview of your entire pipeline so you can quickly dive into the details with your team.
How much does HubSpot's sales software cost?
HubSpot’s sales software is called Sales Hub. Many of Sales Hub’s tools are available for free, with more advanced features designed to help automate and scale your sales operations available in Starter, Professional, and Enterprise editions. Curious about the return on investment from Sales Hub? Explore our ROI calculator.
HubSpot provides the “course”, but we provide the yardage book and the strategy. We combine their software with our expertise to handle your end-to-end sales and marketing delivery, making sure every campaign stays on the fairway.
What are popular marketing software features?
- Build personalised, automated marketing campaigns
- Manage all of your social media accounts in a single place
- Get your whole team on the same page with campaign management tools
- Track your marketing performance with built-in analytics and custom reporting
- Don’t worry, we take care of everything from adding the analytics code to your website through to building the automations!
How's AI search changing the marketing landscape?
AI search is fundamentally rewriting how users discover content. Chat-based search engines like Perplexity and ChatGPT now answer simple questions before users click any links, intercepting up to 25% of traditional search traffic. Even in traditional Google search, AI overviews occupy an increasing amount of the first page, resulting in fewer clickthroughs.
This creates a new reality for marketers: fewer website visits overall, but those who do visit have significantly higher purchase intent.
AI search has effectively captured part of your top-of-funnel traffic, but it’s delivering more qualified clicks. This change means generic content is losing its impact. Your marketing strategy’s success now depends on meeting these more qualified website visitors with relevant, data-driven personalisation they can’t ignore.
How much time does it take to implement?
We can complete a full setup from discovery to launch in just 3 days!
What reporting capabilities do i have?
Your HubSpot account includes flexible, customisable dashboards that allow you to see campaign performance data in one place and easily share reports with stakeholders. Additionally, using multi-touch revenue attribution and customer journey analytics, you can prove your business impact, optimise your campaigns, and make budget decisions with greater certainty than before.
With HubSpot, you have access to powerful dashboards that enable you to view all your data in one place and easily share reports.
And the bonus, we manage all of this for you!

We are here to assist