A Record Breaking Year in 2025
- An unprecedented year of green fee revenue for golf course operators with average visitor income reaching £315k.
- This was an 85% uplift on 2024 supported by an extended peak season which was largely dry and mild across the market.
- Green fee prices are up by 5% YOY while average booking value grew 4%.
- Total online sales grew 27% to £125,855 on average, now contributing over a third of the overall revenue mix.
2025 has delivered a period of sustained growth across visitor demand, digital revenue, and marketing performance.
Visitor golf continued to grow overall footfall at golf clubs, with total rounds growing 13% to 36,107 on average. Demand was sustained for a longer period due to the milder weather experienced over the Summer season.
Digital channels continue to play a central role in green fee revenue. In 2025, 67% of casual green fees were booked online, up from 62% in 2024. Online bookings account for approximately 34% of total green fee revenue, while offline sales represent around 21%, indicating that the visitor market continues to shift further towards digital dominance.
On average, clubs working with The Revenue Club:
- Average visitor income reached £315k, up from £170k in 2024 – an astonishing level of growth throughout the year.
- Average group size fell 7% to 2.17 – An indication of more frequent bookings from casual visitor one and two-ball groups
- Average green fees rose 4% to £29.91, and average booking value rose 3% to £64.35 – An encouraging trend given the rise in overall footfall where golfers continue to book at peak times
- Online sales reached £126k, up from £98k in 2024 – With this channel experiencing the highest level of growth, it is clear that prioritising digital channels is key to achieving further growth in 2026.
- Offline sales growth was more modest at 4% to £63k in total – While still a supplementary channel of income, golfers continue to favour booking online.
- Society sales delivered £79k, up from £75k in 2024 – With growing interest for casual visitor rounds, maintaining the balance with traditional larger group bookings is key
- Member Guest sales reached £48k, up from £35k in 2024 – An often overlooked avenue for revenue growth, implementing dynamic pricing for Member Guest channels presents an opportunity for all clubs in 2026.
Marketing efforts continued to generate significant returns. Average return on ad spend for golf clubs exceeded 1,620%, generating over £320,000 in attributable revenue for our partner clubs. Website traffic increased by 14% to 17,697 users, while conversion rates remained steady at 9%, detailing a positive growth in both increased overall users who are booking more often.
Booking habits provide an interesting insight on what details ‘peak’ times for golf clubs. 60% of online bookings were made for weekday play, with peak booking times coming between 11am–3pm.
Short-form video remains the strongest performing content format, particularly via Instagram Reels, and we are seeing the very early stages of User-Generated Content through viral, short-form social media platforms like TikTok, Instagram Reels and X. Capitalising on this market may provide a key edge over competitors moving into 2026.
Across our 50+ clubs using Hubspot as a solutions partner, clubs receive an average of 500+ membership enquiries, 350+ society enquiries, and 400+ event enquiries annually. The average response time remains 30 hours, with faster response consistently linked to higher enquiry conversion rates.
Together, these results indicate a growing digital landscape for golf, where growing demand must be capitalised on with efficient paid and organic marketing, effective pricing strategies across all visitor types, and quick response time to ensure the greatest chance at conversions.
