Growing visitor income in the heart of Edinburgh

In 2025, Prestonfield Golf Club in the centre of Edinburgh, partnered with The Revenue Club to unlock more potential from their visitor revenue through dynamic pricing and digital golf club marketing in Scotland. The club had identified spare capacity on that they were keen to monetise, with a sustainable approach that kept the member’s interests as their primary focus.

The Situation

Before working with The Revenue Club, Prestonfield had only made small changes to green fee pricing and did very little visitor focused marketing. The club also had a database of more than 2,500 casual golfers that hadn’t been actively used. Online booking was available, and the course was underutilised, presenting a clear opportunity to grow visitor revenue without affecting the member experience.

The Solution – Dynamic Pricing & Digital Marketing

In consultation with the club, The Revenue Club introduced a dynamic pricing approach, adjusting green fees in line with tee sheet demand while protecting member access. This was supported by digital marketing campaigns that re-engaged the club’s existing golfer database, alongside social media activity to boost their online presence.

Building on initial momentum, Prestonfield asked The Revenue Club to create and launch additional paid marketing to focus on membership. Using a lead generation campaign on Meta with a budget of £300, this generating around 200 new membership leads for the club in the space of two months at the start of the main golfing season.

The Results

• Online rounds booked increased by 243% year-on-year
• Average green fee rate rose by 8%, improving yield without reducing demand
• Total visitor revenue grew by 51%, delivering a strong uplift in overall performance, driven primarily by the uplift in online income.
• Paid campaigns generated approximately 200 membership leads

Going From Strength to Strength

Around the same time, the club was recognised as Scottish Golf Club of the Year, reflecting its ongoing commitment to quality, their members, and engagement with juniors and women in the local area. The partnership built on these foundations to drive further growth.

The club has demonstrated how courses with a strong heritage can continue to deliver a high-quality experience while also driving commercial growth. By combining dynamic pricing with targeted digital golf club marketing in Scotland, the club significantly increased visitor revenue and membership engagement, while strengthening its position as one of the region’s standout venues.

Scott Clark – PGA Director of Golf commented:

Our first year working with The Revenue Club has been exceptional. Their weekly and monthly analysis of our tee sheet, combined with direct footfall and competitor data, has enabled us to price visitor tee times with confidence and maximise our potential yield. As a result, the club achieved a record-breaking year.

The personal support from Cam, Alex, and the wider team has instilled real confidence in our strategy, while their improved marketing efforts have significantly increased the visibility of the club — an area that had been a challenge in recent years.

In my first meeting with Cam, he was confident the team could make some small, significant improvements to Green Fee Revenue. Well, that was an understatement!

I have no hesitation in recommending the Revenue Club to any golf club looking to elevate its market presence.