April 3, 2020

At the time of writing, the length of the restrictions that are in place is still unknown. However, the shockwaves that have been sent through our society will be felt right across the golf industry regardless of the time we remain in a lockdown situation. Anyone worki...

December 31, 2019

Check out the 2019 infographic about green fees!

October 30, 2019

As the golfing season draws to a close we have begun to reflect on the challenges faced over this golfing season and since launching The Revenue Club a couple of years ago when it comes to implementing dynamic pricing in golf. There is no doubt that dynamic pricing as...

July 31, 2019

There is undoubtedly a growing amount of golf being booked online, we see at some of our partner clubs that over 50% of their casual green fee revenue is now booked online. It has always been important to be in the place where the customers wants to buy, 10 years ago i...

July 11, 2019

In the golf industry, accurate data about anything is tough to get, tough to verify and tough to compare across the market, this is particularly true when it comes to green fee data.

May 23, 2019

We now work with over 100 golf clubs across the UK, and when you consolidate the data from Google Analytics mobile web sessions account for 62% of all sessions.

April 29, 2019

Get 7 easy to implement tips on how to improve your golf club websites search engine optimisation.

April 6, 2019

Using variable pricing to move tee time inventory based on a simple demand curve seems the obvious choice when adjusting tee time rates. After all a golf course has a fixed capacity, perishable product, high fixed costs and low variable costs, the green fees can be pri...

March 19, 2019

94% of golfers now have a smartphone, a rise from 81% in 2014, with almost 100% of golfers under 60 stating that they had a smartphone device. 89% of golfers over 60 stated they have a smartphone which is up from only 62% back in 2014. Increased use of mobile technolog...